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Panasonic Holdings Corporation Panasonic Holdings Corporation About Panasonic Group Group CEO's Message Business Philosophy 1. The Mission of the Enterprise 2. The Mission of the Panasonic Group, and What We Must Do Now 3. The Basic Management Objective 4. The Company Creed and the Seven Principles 5. The Basic Business Philosophy of the Panasonic Group 6. Practicing the Basic Business Philosophy 7. The Customer Comes First 8. Autonomous Responsible Management 9. Participative Management through Collective Wisdom 10. 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Panasonic Group Diversity, Equity & Inclusion (DEI) Policy DEI and Employees’ Well-being Top Management Commitment Creating an Inclusive Work Environment Support for Every Individual: Diverse Work Styles and Work-Life Balance People with Disabilities Employing Workers Post Retirement LGBTQ Gender Equity Global Initiatives Panasonic Group's DEI in Data Panasonic Group DEI News Employee Journey History of Diversity Promotion Awards Environment Policy Mid-term to Long-term Environmental Vision Governance Response to TCFD Products and Factories Global Warming Adaptation Reducing CO2 Emissions in Factories Green Logistics Resources Biodiversity Water Resource Chemical Substance Global Activities Supply Chain Human Resource Development Communication Social Governance Download Data Book Report Archive Content Index Careers Products and Solutions About Panasonic Group News Investor Relations Brand Technology Design Sustainability Careers Products and Solutions Panasonic Museum Guide to the Panasonic Museum The 94-year Path of Konosuke Matsushita Language Language 日本語 中文 In 1933, when Konosuke was 38, he built the third head office and factories in what is now Kadoma City in Osaka Prefecture. This carefully constructed modern building, with its southern European-influenced architecture, was a highly functional office. The Panasonic Museum opened in 2018, part of the celebration of our 100th founding anniversary. The Konosuke Matsushita Museum that was built there is a more accurate replica of the third head office, which opened 86 years earlier. Let's look back at the original third head office, which Konosuke designed and built with such care, and explore how the new Konosuke Matsushita Museum was built as a detailed replica of the original office, and how it looked during its construction. Note: This content has been edited for online presentation. It was originally presented in a special exhibition held at the Konosuke Matsushita Museum from March 7 to Saturday, April 20, 2019, titled "Birth of the New Konosuke Matsushita Museum." Table of Contents Chapter 1. Completion of the Third Head Office Chapter 2. The New Konosuke Matsushita Museum Chapter 3. Developing People at Kadoma Chapter 4. Kadoma and Konosuke Matsushita Return to Table of Contents Looking ahead to the expansion of his company, Konosuke Matsushita decided to make Kadoma its base of operation. He expanded the construction site for the Employee Training Institute, and in 1933 he completed the third head office. The third head office, completed in 1933 Origin of the Kadoma site In July 1933, Matsushita Electric built a new head office and factories in Kadoma Village (today's Kadoma City), a northeastern suburb of Osaka City. On a plot of land roughly 70,000 square meters in size rose the head office and Employee Training Institute, a factory for radio receivers, and a factory for metals and composite plastics. This was the Kadoma site third head office and factories. Front view of the Kadoma site The third head office immediately after completion Overall view of the Kadoma site Outline of new Matsushita Electric Works head office Address: 4-1005 Oaza Kadoma, Kadoma-mura, Kitakawachi-gun, Osaka Prefecture Total site area: Approx. 69,093.10 m2 Total floor space: Approx. 1,343.18 m2 Structure: 2-story wooden frame with steel-mesh reinforced concrete and Western tile facing Height: 15.3 meters from ground level to the top of rooftop tower lightning rod of the special reception room Style: International style with southern European elements From pamphlet commemorating completion of the head office Location of third head office Special reception room President's office Testing room Laboratory Lecture hall Cafeteria Product display room Interior seen from entrance Entrance Forecourt Interior seen from entrance Entrance Forecourt President's office Special reception room Testing room Laboratory Lecture hall Cafeteria Product display room Return to Table of Contents "Relaying the thoughts of Konosuke Matsushita to future generations" The new museum is a highly detailed replica of the original third head office completed in 1933. Opening on March 7, 2018 for the 100th founding anniversary Second recreation The third head office was completed in 1933. In 1968, when the company celebrated its 50th founding anniversary, it was first recreated as the Matsushita Electric House of History. (In 2008, the former Matsushita Electric House of History was renamed the Konosuke Matsushita Museum) Fifty years later, in 2018, it was rebuilt on the original site of the third head office as an even more detailed replica, and opened as the new Konosuke Matsushita Museum in celebration of the 100th founding anniversary. The former Konosuke Matsushita Museum was reborn as the Hall of Manufacturing Ingenuity. Aerial view of Panasonic's Nishi-Kadoma site Exterior recreation concept The original, 1933 exterior was faced with white plaster and tiles and featured large windows that could be raised and lowered. There were also round, stained-glass windows. Konosuke was keen to incorporate the very latest in European-style architectural accents; the roofs featured both French and Spanish tiles. The result was a daring and distinctive Western-style structure that was new to Japan. Photographic restoration technology was used to infer the original colors from monochrome photographs of the third head office taken both when it was under construction and while it was being demolished. Because of modern building codes, it was impossible to replicate the building's wooden frame with steel-mesh reinforced concrete. Instead, a steel-frame structure was used that was consistent with the original design. Facing tiles The original tiling, which utilized the underside of the tiles as an exterior design accent, is reproduced faithfully. The team examined contemporary photographs and verified that three shades of brown tiles were used, but decided to use six shades for the restored version. Irregularities that were a mark of the ceramic firing technology of the day were also replicated. During the tile production process, sample tiles from the former Konosuke Matsushita Museum were referenced for color, and clay used for Shigaraki ware was chosen for its closeness to the original hues. Windows At the time the third head office was being built, production of large glass plates was difficult. Consequently, the windows were segmented into smaller panes. Monochrome photos were referenced to recreate the original dark brown color of the windows. Glass in the upper window sash was transparent, while the lower sash was semi-transparent. The result was ample light while preserving privacy. Chimney Natural ventilation through the chimney replicates the original. The chimney is also symbolic of an eco-museum. Drainpipe Contemporary photos indicate that the original drainpipes were probably copper. For the replica, it was decided to use aluminum drainpipes with a copper-color coating. Ship's wheel Konosuke traveled to Kobe harbor personally to acquire the ship's wheel. The original ship's wheel was lost during the war, but based on photographs, it was replicated faithfully with respect to size, color, and number of spokes. Roof tiles The ground-floor roof was replicated with French tiles, while the second-floor roof features tiles from Spain. The original tiles contained salt to reduce water absorption. The new tiles were coated with a colored glaze to match the color of the originals. The tiles are a mixture of two colors, and even firing irregularities of the originals have been reproduced. Stained-glass The round stained-glass windows are the originals used in the third head office. Entrance The entrance was recreated through examination of photos of the third head office and castings from the former Konosuke Matsushita Museum. The design is unusual, with small reinforcing pillars flanking the main pillar. It is believed that these were created in plaster by skilled artisans. At the time of construction, using this approach to represent stone would have been less costly than using the genuine material; today the opposite is true, with skilled artisans being more expensive, and stone was used for the replica. Statue of Konosuke Matsushita, with Chinese pyramid juniper The year 1986 marked the 40th founding anniversary of the company's labor union. In commemoration of this anniversary, the union presented a bronze statue of Konosuke to the company. The statue was based on a photograph of Konosuke when he was around 70 years old. The Chinese pyramid juniper was planted in 1933, at the same time as the completion of the third head office, and represents that era today. Preserving Konosuke Matsushita's thoughts The new Konosuke Matsushita Museum stands on the exact site of the third head office. The detailed and faithful replica of the original office reflects our commitment to preserving Konosuke's words and thoughts for our new era. Commencing with Panasonic's 100th founding anniversary, we will expand Konosuke's legacy into the future. The functions of the third head office were akin to Panasonic's Head Office of today, and its individual offices were similar to airy, sunny school classrooms. Konosuke's office occupied a central location, around which were administrative offices, a meeting room, a cafeteria and other facilities. The layout enhanced the office's efficiency, as though the occupants were members of a large family. The location of the pine tree that greets visitors to the exhibition rooms in the new Konosuke Matsushita Museum is virtually the same as that of the original president's office in the third head office. Just as the original building was planned with a focus on functionality as an office, we hope the current building will be just as effective in its new function as an exhibition space. The pine tree in the exhibition room of the new Konosuke Matsushita Museum President's office in the third head office Return to Table of Contents At his head office base in Kadoma, Konosuke also established an Employee Training Institute where he would develop people. This was a step he had long wanted to take. And it was around the time of the move to Kadoma that the daily morning assemblies began to be held systematically. Morning and evening assemblies Today, Panasonic still holds morning assemblies at many of its sites. Assemblies include the singing of the Panasonic Group Song, recital of the Basic Management Objective, the Company Creed, and the Seven Principles, and a short speech from the assigned speaker for the day. Konosuke had this to say about the goal of setting aside time for a short speech at every morning assembly. I decided that the employees shall speak for one minute at alternating morning and evening assemblies. I will speak on the first day, and then your general manager the next, then your section manager, your staff, and your staff in training. Everyone takes turns expressing their own views. This drives home the message, and it is how we've conducted our morning and evening assemblies all along. My view is that the morning assembly is an opportunity for employee education. In addition, if something happens that you all need to hear about, you will hear about it quickly, at the morning assembly on the next day. If you want to bring up something one of your colleagues did that you believe was wrong, you can caution that person in front of everyone at the morning assembly. This may seem strange, but it isn't. Everyone needs to know everyone else's weak points. Therefore, if you see a weak point in me, you can say so. You can stand up at the morning assembly and say, "Mr. Matsushita, you need to be careful about thus and such." "I see, I didn't notice that. I'll make sure to be careful." This sort of thing is beneficial. This is how we correct the weak points we notice in each other. But to be honest, I find it hard to speak out. I was never good at it, and I didn't like doing it. But that's exactly why I think it's necessary. It may seem strange, but I think speaking in front of people is a good opportunity to learn. Morning assemblies enable you to start off the day with the motivation and do a good job during the rest of the day. During a stage performance, they strike wooden clappers just before something dramatic. This gets the audience's attention. It's the same effect. Konosuke Matsushita, Youth without Regrets (Japanese only), Kyoto Music and Culture Association President Akio Tanii outlines his expectations and delivers encouragement at a morning assembly at the Ishikawa Factory, Liquid Crystal Department, Corporate Television Division, during an observation visit in 1986 Morning assembly at National de Venezuela in 1973 The Basic Management Objective, Company Creed, and Seven Principles are still practiced today The Basic Management Objective and the Company Creed were established in 1929 and revised in 1946. When the company moved to Kadoma, there were Five Principles. In 1937, Adaptability and Gratitude were added to form today's Seven Principles.Today they continue to be practiced as the Seven Principles, and the Five Principles of Matsushita Electric are recited at each founding anniversary celebration. Opening of the Employee Training Institute The Employee Training Institute was launched in Kadoma in April 1934. Its goal was to take elementary school graduates and in three years provide them with the same level of education provided through both the business and industrial curricula in the prewar middle school system, as well as develop them as individuals and prepare them to engage in business upon graduation. Students attended the institute eight hours a day, six days a week for a total of 48 hours, with half of that time devoted to classroom study and half spent engaged in practical training. Other than Sundays and holidays, the students studied year-round, without summer or winter vacations. This enabled them to complete the equivalent of a middle school degree in just three years, without sacrificing quality relative to the then-five years of middle school instruction. Konosuke believed that young people on the cusp of adulthood, at around age 16 to 17—two years younger than the usual age of graduation from the prewar middle school system—were at the best age to learn, and could be developed into truly productive employees. The institute's first class had 47 students, all with an elementary school education and screened for excellence among candidates from around Japan. The institute was regarded as having very high standards, with full-time instructors drawn from the company's employees and selected guest instructors from Osaka Prefecture universities, technical high schools, technical schools, and elsewhere. Konosuke himself gave occasional special lectures. The institute later produced many business leaders, including affiliated company presidents and business division directors. Konosuke Matsushita Compact Dictionary (Japanese only), PHP Institute, 1993 Student recruitment notice The Employee Training Institute Metals factory Students practice kendo fencing at Shobu-kan A class in progress A class in progress Students gathered around the institute flag Return to Table of Contents Let's look at how Matsushita Electric grew and how Kadoma changed between 1933, when Konosuke moved the company's headquarters there, and 1964, when Konosuke was made an honorary citizen of the city. With thanks to Kadoma City On October 1, 1964, Konosuke received an honorary citizen's certificate at the first anniversary celebration of Kadoma's incorporation as a city. This was the first application of the honorary citizen system passed by the city council. It honored Konosuke's great contributions to the city by making it famous throughout Japan as the "electric town" through the company's rapid growth since 1933, when he moved his factories to then-Kadoma Village. Growth in Kadoma Kadoma over time Konosuke and Matsushita Electric Kadoma City Municipality & Population 1933 Third head office Lotus root field Along the Keihan Railway Kadoma Village April 1889 Villages are organized under the municipality system 12,190 1935 1937 Shoshin-ryo, the employee dormitory The steel-reinforced concrete employee dormitory later became the fourth head office Fourth head office The completed fourth head office Site of today's Sakura Hiroba Kadoma Town April 1939 Municipal system implemented 14,367 1940 16,398 1947 17,313 1950 1953 Central Research Laboratory Today's Kita-Kadoma (north of Kadoma City Station) Kadoma Station Kadoma Town In September 1956, the villages of Kadoma, Owada, Shinomiya, and Futashima merge to form Kadoma Town 20,858 1955 21,830 1956 1957 Component factories Component factories completed in 1957 Today's Nishi-Kadoma factories Along the Keihan Railway 22,738 1957 24,412 1958 27,984 1959 32,471 1960 1961 Fifth head office (site of today's head office) Aerial view of the Kadoma site in 1962 after completion of the head office (today's Nishi-Kadoma and head office site) The Kadoma Fire Station around 1968 Shimbashicho railroad crossing around 1972 Kadoma City August 1963 Kadoma incorporated as a city 41,058 1961 51,929 1962 65,041 1963 1964 October 1, 1964 Konosuke receives an honorary citizen's certificate at the first anniversary celebration of Kadoma's incorporation as a city Kadoma Station around 1972 Kadomashi Station area around 1972 (the area of today's Manufacturing Innovation Division) 77,628 1964 87,386 1965 Related Links Panasonic Panasonic Museum The 94-year Path of Konosuke Matsushita Special Exhibition Archives Birth of the New Konosuke Matsushita Museum Facebook YouTube  X  LinkedIn Instagram Support Site Map Terms of Use Social Media Terms of Use Web Accessibility Policy Social Media Policy Privacy Policy COOKIE Policy Area/Country Panasonic Holdings CorporationCopyright © Panasonic Holdings Corporation