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Panasonic Holdings Corporation Panasonic Holdings Corporation About Panasonic Group Group CEO's Message Business Philosophy 1. The Mission of the Enterprise 2. The Mission of the Panasonic Group, and What We Must Do Now 3. The Basic Management Objective 4. The Company Creed and the Seven Principles 5. The Basic Business Philosophy of the Panasonic Group 6. Practicing the Basic Business Philosophy 7. The Customer Comes First 8. Autonomous Responsible Management 9. Participative Management through Collective Wisdom 10. Developing People and Making the Most of Their Potential Panasonic Leadership Principles Code of Ethics & Compliance About the Panasonic Group Code of Ethics & Compliance Chapter 1 Chapter 2 Chapter3 Chapter 4 Chapter 5 Procurement For Suppliers Green Procurement Clean Procurement Declaration Strategic Partnerships Intellectual Property Panasonic IP Innovation Project Brand Protection Human Resources and Organizations Corporate Information Group Companies Products and Solutions Consumer Business Products and Solutions What Panasonic delivers Experience Sponsorships History Corporate History The Founder, Konosuke Matsushita Words of Wisdom Panasonic Museum News Investor Relations Financial Announcements Presentation Related Release Library IR Summary Integrated Report Annual Securities Report, etc. Corporate Governance Calendar Shareholders' Meeting Stock and Corporate Bonds Stock Price / Ratings / Corporate Bonds Dividends FAQ / Contacts Brand Live Your Best Five Principles Regarding Brand Names Panasonic Brand Identity Brand History Technology R&D Outlook R&D Activities Innovators R&D Organization History of Technology List of Conference Presentations 2023 2022 2021 2020 2019 2018 Design Sustainability Our Approach The Promotion of Sustainability Management Initiatives for SDGs External Recognition History Corporate Citizenship Activities Initiatives for SDGs Diversity, Equity & Inclusion What is Diversity, Equity & Inclusion (DEI) ? Panasonic Group Diversity, Equity & Inclusion (DEI) Policy DEI and Employees’ Well-being Top Management Commitment Creating an Inclusive Work Environment Support for Every Individual: Diverse Work Styles and Work-Life Balance People with Disabilities Employing Workers Post Retirement LGBTQ Gender Equity Global Initiatives Panasonic Group's DEI in Data Panasonic Group DEI News Employee Journey History of Diversity Promotion Awards Environment Policy Mid-term to Long-term Environmental Vision Governance Response to TCFD Products and Factories Global Warming Adaptation Reducing CO2 Emissions in Factories Green Logistics Resources Biodiversity Water Resource Chemical Substance Global Activities Supply Chain Human Resource Development Communication Social Governance Download Data Book Report Archive Content Index Careers Products and Solutions About Panasonic Group News Investor Relations Brand Technology Design Sustainability Careers Products and Solutions About Panasonic Group Group CEO's Message Business Philosophy Code of Ethics & Compliance Procurement Intellectual Property Corporate Information Group Companies Products and Solutions Experience Sponsorships History Panasonic IP Innovation Project Brand Protection Human Resources and Organizations Brand Protection Anti-counterfeiting activities contribute to the Creation of a Healthy Society Anti-counterfeiting activities contribute to the Creation of a Healthy Society Anti-counterfeiting activities play a crucial role in fostering the creation of a healthy society. Counterfeit goods not only pose a threat to the economy but also jeopardize public safety and well-being. By actively combating counterfeiting, we protect consumers from purchasing substandard and potentially harmful products. Additionally, these efforts safeguard the reputation and integrity of genuine brands, ensuring fair competition in the marketplace. Through our anti-counterfeiting initiatives, we aim to promote consumer trust, uphold ethical business practices, and contribute to the overall well-being of society. Counterfeiting and unauthorized use of intellectual property have detrimental effects on society in several ways: Consumer deception: Counterfeit products deceive consumers by falsely claiming to be genuine, leading to dissatisfaction, financial loss, and potential harm if the product is of substandard quality or poses safety risks. Health and safety risks: Counterfeit goods can pose serious health and safety risks to consumers. These products may not undergo proper quality control checks, potentially leading to accidents, injuries, or even loss of life. Economic impact: Counterfeiting undermines legitimate businesses, resulting in revenue losses, job cuts, and reduced economic growth. It also leads to decreased tax revenues for governments, affecting public services and infrastructure development. Innovation stifling: Counterfeiting discourages investment in research and development by undermining the profitability of genuine products. This hampers innovation and stifles technological advancements that could benefit society as a whole. Organized crime and funding terrorism: Counterfeiting is often linked to organized crime networks, as it provides a lucrative source of income. The profits generated from counterfeit goods can be used to fund other illegal activities, including terrorism, posing a threat to national security. Environmental impact: Counterfeit goods often lack proper manufacturing standards and may contain hazardous materials. The disposal of seized counterfeit products can have adverse environmental effects, contributing to pollution and waste management challenges. By actively addressing the negative impacts of counterfeiting and implementing effective anti-counterfeiting measures, we can contribute to the creation of a society that prioritizes consumer safety, encourages innovation, drives economic growth, and upholds ethical and legal practices. Together, we can build a society that values authenticity, protects intellectual property, and ensures the well-being of individuals and communities. Indeed, aiming to eliminate counterfeit goods is an essential aspect of Corporate Social Responsibility (CSR). By implementing strong anti-counterfeit policies, companies demonstrate their commitment to addressing the social issues caused by counterfeit products. In 2019, the Japanese government's SDGs Action Plan incorporated measures against counterfeit products, and the Panasonic Group played a role in advocating for this inclusion. Currently, we are actively collaborating with the Japanese government, other companies, and international governments through the International Intellectual Property Protection Forum (IIPPF). This industry organization is dedicated to addressing the issue of counterfeiting and taking collective action. The underlying principle is that eliminating counterfeit products will contribute to the achievement of the Sustainable Development Goals (SDGs). By participating in these initiatives, we are actively working towards creating a society that values intellectual property protection, promotes responsible business practices, and aligns with the global agenda for sustainable development. Recent trends indicate a significant surge in the sale of counterfeit goods online, in addition to those sold in physical markets. The online platform has made it easier for counterfeit products to be sold globally, surpassing the challenges faced by traditional retail methods. Transactions occur swiftly and often without the buyer having a chance to inspect the actual product, thereby increasing the risk of unintentional purchases by unsuspecting consumers. In light of these circumstances, Panasonic Group recognizes the urgency to collaborate with consumers in our collective efforts to eradicate counterfeit goods and contribute to the creation of a better world. Here, we would like to provide more information about our anti-counterfeiting activities. Eliminating fake products Eliminating fake products We, Panasonic group take a wide range of actions throughout the entire business channel, from upstream to downstream, on a global scale. Example of our actions Prevent Manufacture of fake products Manufacturer raid To conduct pre-investigations and cooperate with the authorities in order to raid manufacturing plants and seize counterfeit goods. Examples; Raid against Counterfeit Batteries Sold on Online Marketplaces Online Advertisements Lead To Counterfeit Electrical Products Seized By Ministry During Raids Administrative measures and penalties against Chinese counterfeiters (PDF:389KB) Prevent Sales of fake product E-Commerce marketplace measures Surveillance and removal request of counterfeit product listing sites in e-commerce. Appreciation plaque from EC-platformer. -Contributed to creating a better market for consumers by eliminating fake products- Raid on shop Investigation and cooperation with authorities for the crackdown on counterfeit product sellers and warehouses. Customs measures Implementation of customs registration and training for customs officers to detain counterfeit products at customs. Appreciation plaque from EC-platformer. -Contributed to creating a better market for consumers by eliminating fake products- Prevent Purchase of fake products Consumer awareness activities Creating educational videos and conducting awareness campaigns through digital platforms. Consumer Awareness Videos; IP Educatoin at schools and governmental trainings Intellectual property awareness education for students and training seminars for governmental authorities. Examples; Dispatching our company's instructors to training sessions organized by the authorities. Training program for capacity building of overseas officials from developing countries organized by the Patent Office. (‘19, ’20, ’22,‘23) Training program organized by the USPTO for ASEAN officials（’21）and etc. Outreach classroom program FY2022 - Kosadaoka Junior High School, Wakayama Prefectural (Japanes site) FY2022 - Yasunishi Junior High School, Hiroshima City, Hiroshima Prefecture (Japanes site) Some Students’ comments who participated in the programs; I learned that Panasonic, which I thought was just a company that manufactures electrical products, is also involved in cracking down on counterfeit goods and working for the betterment of the planet. I realized that paying attention to counterfeit goods is important as it can also impact my future. I decided to deepen my interest in SDGs (Sustainable Development Goals) and counterfeit goods as I believe they are important issues that require more attention. Lobbying activities Industry group activities Advocating for improvements in legislation and enforcement of laws to foreign authorities through the Japanese government and industry associations. Examples; Establishment of an Awareness-raising Working Group within the industry activities (IIPPF) to promote awareness campaigns throughout society. Act as Board member of IIPPF (Japanes site) International Intellectual Property Protection Forum Related News June 9, 2023. As part of the industry activities organized by our company in the IIPPF, we took the initiative to collaborate with the World Customs Organization (WCO) for the first time to conduct awareness campaigns for university students. Event Poster Sessions we moderated Related Link; In JapaneseWCO、IIPPF共催知財啓発イベント「世界のニセモノ対策 最前線！ ―知財で目指す、より良い社会―」開催報告（国際貿易更新機構（ジェトロ）） Home About Panasonic Group Intellectual Property Brand Protection Facebook YouTube  X  LinkedIn Instagram Support Site Map Terms of Use Social Media Terms of Use Web Accessibility Policy Social Media Policy Privacy Policy COOKIE Policy Area/Country Panasonic Holdings CorporationCopyright © Panasonic Holdings Corporation